Alec Arakelian
Director of Finance
With several years of experience in accounting, credit analysis, and financial operations, I specialize in maintaining accurate financial records, preparing detailed reports, and supporting sound business decisions. I’ve worked across risk management, bookkeeping, and credit analysis roles where I built a track record of balancing precision with efficiency to keep operations running smoothly.
I enjoy working with teams to stay organized and making day to day processes easier for everyone. I take pride in seeing how small improvements whether in reporting, workflows or communication can make a big difference over time. Outside of work, I’m always learning whether it’s exploring new tools, improving workflows, or just finding smarter ways to get things done.
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Garrett Crawback
Director of Marketing
As Marketing Director, I lead the strategy and execution of all marketing operations, aligning campaigns, dialing strategies, outbound mail, and call distribution to drive measurable growth. I also deliver in-depth sales reporting and analysis that inform ownership decisions and keep our initiatives data-driven and performance-focused.
A key member of the founding team since May 2024, and a strategic partner to leadership since 2021, I’ve played a central role in shaping the company’s direction and scaling its marketing infrastructure. With a hands-on yet strategic approach, I focus on building systems, campaigns, and insights that strengthen our market position and fuel long-term success.
Who We Are
At ItsOurCulture.com, we're more than just a call center, we're a team that shows up doe each other, everyday. From helping other clients with debt-settlement and auto warranties to building a workplace people actually enjoy. Our culture is what drives us.
Our Mission: To create a high-performing environment where every employee feels seen, supported, and equipped to succeed.
The people, purpose, and values behind our culture.
MEET OUR MANAGEMENT TEAM
Stefani Williams
Director of Administration / HR
Originally from New Jersey, I bring over 20 years of experience as a paralegal along with a background in behavioral health. From the very beginning of this company, I’ve been committed to ensuring that the overall well-being of every employee remains at the heart of my work while handling critical documentation and processes that keep operations running smoothly. Supporting others with patience, empathy, and care is central to my role, and I take pride in creating an environment where people feel valued and supported.
Known for my compassion and dedication, I strive to balance professionalism with genuine human connection, qualities that extend beyond the workplace as a lifelong animal lover.
Sonia Mazhar
Talent Acquisition Director
As Recruiting Manager, I connect top talent with the right opportunities across our organization, ensuring every hire strengthens both our team and our culture. Since the very beginning of the company, I’ve played a key role in building our workforce, sourcing exceptional candidates, partnering with managers to understand their needs, and guiding each new hire from first contact to first day.
I’m known for taking initiative and have a natural talent for bringing in great people who not only excel in their roles but also thrive within our culture. My goal is always to keep the process smooth, engaging, and rewarding for every candidate, while helping our teams grow stronger with each new addition.
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Hanya Chauhdary
Admin & Culture Coordinator
As an Admin & Culture Coordinator, I ensure smooth operations while fostering a vibrant, inclusive culture across our organization. My role spans managing administrative systems, scheduling, coordination, and process support, as well as creating initiatives that strengthen engagement, recognition, and collaboration across teams.
I’m quick to learn and constantly seek ways to improve, not only the systems and environments around me, but also the experiences of the people I work with. My focus is on building efficiencies, elevating culture, and supporting others so that both individuals and teams can thrive.
MEET OUR LEADING TEAM
Pejman Ghaneian
Founder
I am a seasoned entrepreneur and operator with over two decades of experience leading high-performance call centers and 15 years in the vehicle service industry. Recognized nationally for driving growth through leadership, top-tier talent acquisition, and culture development, I am also an authority in risk management, reserves, and compliance-driven marketing.
As a trusted advisor to the nation’s leading TCPA compliance firm, I am regarded as an industry leader across multiple sectors.
Outside the boardroom, I enjoy traveling, hiking, collecting rare books, and diving into the world of horology.
Michael Hernandez
C.E.O
A serial business owner with a proven track record of building and scaling successful businesses across Southern California. Known for a dynamic and innovative approach, I excel at attracting top-tier C-level talent, creating multiple income streams, and identifying opportunities others overlook. With the courage to take calculated risks and the discipline to learn from setbacks, I bring both strategic vision and operational insight to every venture.
My leadership is grounded in cultivating positive, high-performance cultures that drive sustainable growth.
Beyond business, I am a proud father of four accomplished children, an active advocate, and a dedicated wellness enthusiast.
Joseph Deal
C.O.O
I have invested the past 15 years building a career in sales & management, consistently ranking at the top by approaching every opportunity with creativity and adaptability. My strength lies in connecting with people, meeting them where they are, and helping them reach their full potential. I believe time is the greatest investment one can make, and I dedicate mine to anyone seeking guidance, ensuring they stay on the path to success. Known for taking initiative and embracing calculated risks, I thrive on driving growth and creating opportunities for others.
Outside of work, I’m committed to continuous learning and personal growth—but my greatest passion is being out on the golf course.
Robert Miller
Managing Director
I bring more than six decades of sales and management experience, with a background in investment banking and strategic business development in the financial services industry. My focus is building and sustaining cultures that attract top talent committed to excellence, value, and delivering world-class client experiences.
I am actively involved in advancing AI-driven training, personal growth initiatives, and programs that enhance wealth, wellness, and lifestyle for team members.
A Southern California native, I’ve authored seven books and hundreds of eBooks, and I regularly share insights as a speaker at media and industry events. Over the years, I’ve built an extensive professional and personal network rooted in leadership and growth.
What We Value
Integrity First
Do what's right, even when no one is watching.
Teamwork Strengthens Performance
We win together, not alone.
Respect & Inclusivity
Every voice matters here.
Communication Over Conflict
Talk it out. Don't walk it out.